MortgagePro

CRM System

JD

John Doe

NMLS #123456

MortgagePro CRM

Workflow Automation

Trigger Events

New Lead Created

When a new lead is added to the system

Lead Status Changed

When lead status is updated

Application Started

When client begins application

Document Uploaded

When client uploads a document

X Days Without Contact

After specified days of no activity

Lead Score Crosses Threshold

When lead score reaches target

Pre-built Templates

New Lead Welcome

SMS → Email → Task

5 stepsReady to use
High Score Alert

Score > 80 → SMS to lead + Task to agent

3 stepsReady to use
Document Chase

Wait 24h → Email → Wait 48h → SMS → Task

6 stepsReady to use
Application Abandonment

No activity 3 days → Email sequence

6 stepsReady to use

Workflow Settings

Execution History

Total Executions247
Success Rate94.3%
Last 24 Hours12