Your book of business is the asset. Renewals are how you keep it.
Agencies don't usually lose because they can't write new policies. They lose because a renewal slipped, a household never got cross-sold, and a quiet account walked at re-rate. ChosenCRM is built around the policy lifecycle, so retention stops being a thing you hope happens.
Policy pipeline & households
A quote, a bound policy, and a renewal are three different jobs.
Generic pipelines treat every record like a fresh deal. Insurance doesn't work that way. ChosenCRM organizes the book by household and account, tracks each policy through quote, bind, and in-force, and keeps the COI and supporting documents attached where the producer can find them.
- Policies tracked from quote to bound to in-force, by line of business
- Household and account view shows everything a client carries with you
- COI, applications, and signed forms stay attached to the policy record
- New leads route to the right producer with the source on the contact
The renewal runway
Retention is a calendar problem before it's a relationship problem.
The accounts that leave at renewal usually got their first proactive call from a competitor. ChosenCRM puts the whole book on a renewal runway so your producers reach out first, every cycle.
T-90 days
The renewal enters the workflow. Carrier change, premium drift, and coverage gaps get reviewed early.
T-60 days
Producer reaches out before the redline letter does. The conversation is proactive, not damage control.
T-30 days
Quote alternatives in hand, the account decision happens on your terms, not the lapse date.
Renewed
Policy rolls forward, the household is reviewed for a cross-sell, and the next cycle is already scheduled.
Cross-sell & retention
The cheapest new policy you'll write is the one you sell an existing client.
A household with one auto policy and a homeowner with no umbrella are cross-sell signals sitting in your own book. ChosenCRM reads the account, flags the gap, and hands the producer the next conversation, then keeps the retention cadence running so nobody re-rates in silence.
- Cross-sell prompts surface coverage gaps from the household account
- Retention workflows keep producers in front of accounts between renewals
- Win-back cadences fire when a policy lapses or a quote goes cold
- Lead follow-up automation makes sure new quotes get a same-day touch
Producer accountability
What gets measured gets renewed.
An agency principal shouldn't have to wonder whether the renewals got worked. The activity is on the record, and the gaps are obvious before they cost you a relationship.
Renewal alerts
Every policy enters the renewal runway on time, so nothing re-rates without a call first.
Cross-sell signals
Coverage gaps in the household surface as the producer's next best conversation.
COI & documents
Certificates, applications, and signed forms stay attached to the policy, easy to pull.
Retention cadence
Touch sequences keep producers in front of the book between renewal cycles.
Built for agencies that run on retention
T-90
Renewal runway starts early, before the account is in play
1
Account view for every policy a household carries with you
100%
Of renewals tracked, so none re-rate in silence
60-day
Money-back guarantee, no contracts
Defend the book you already built.
Policy pipeline, a renewal runway that starts at T-90, cross-sell signals from the household, and COI handling in one place. See it on your own book.