Real Estate CRM that keeps every lead, listing, and agent accountable.
ChosenCRM gives agents, teams, and brokerages one system for buyer and seller pipelines, lead routing, listing and showing follow-up, transaction milestones, GCI tracking, and ChosenAI coaching, with power dialer, 1,000 SMS/user/mo, one $197/user/mo plan, and optional IDX setup where available.
Open house capture, buyer match follow-up, seller nurture, listing, transaction, and GCI workflows in one accountable system.
Built for agents, teams, brokerages, and lead-routing motions across multiple sources.
Power dialer, 1,000 SMS/user/mo, ChosenAI coaching, reporting, and one $197/user/mo plan.
Optional IDX setup is handled as an add-on where MLS and vendor requirements allow.
Real estate command center with listings, showings, and transaction tracking
Lead accountability
Every lead gets an owner
Portal, open-house, referral, website, and IDX leads can flow into one buyer/seller follow-up queue.
Buyer and seller flow
Separate pipelines
Buyer consults, listings, showings, offers, contracts, and closings get different workflows.
GCI visibility
Production without spreadsheets
Track deals, splits, projected GCI, goals, and team activity in one place.
Team coaching
Agent-level signals
ChosenAI and dashboards help leaders see who needs support and where deals are stuck.
Leak to control matrix
Where real estate teams lose leads, listings, and agent accountability.
ChosenCRM turns lead flow and transaction chaos into a visible operating rhythm for agents, teams, and brokerages.
Leak
Portal, IDX, open-house, and referral leads land in disconnected tools.
Control system
Lead source tracking and routing assign every prospect to an owner and immediate next action.
Speed-to-lead calls, texts, emails, and tasks live on the same contact timeline.
Leak
Buyers, sellers, listings, and transactions are forced into generic deal boards.
Control system
Separate pipelines mirror buyer consults, listing prep, showings, offers, contracts, and closings.
Each workflow stage carries its own tasks and handoffs.
Leak
Team leaders cannot see which agents are working the pipeline.
Control system
Agent goals, activity, appointments, deals, and projected GCI roll into manager dashboards.
Accountability is measured against the work that creates appointments and contracts.
Leak
Past clients and sphere lists only get touched when business is slow.
Control system
Reactivation and nurture queues turn the database into daily relationship work.
Follow-up is scheduled, assigned, and reported instead of remembered.
Operating loop
A real estate operating loop from first lead to post-close referral.
ChosenCRM keeps buyer, seller, listing, and transaction handoffs connected so agents know the next move.
01
Lead captured from portal, website, open house, or referral
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
02
Automated speed-to-lead follow-up via call, SMS, and email
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
03
Buyer consultation or listing appointment set
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
04
Active buyer search or listing prep and marketing
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
05
Showings scheduled, tracked, and feedback collected
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
06
Offer submitted and negotiation tracked in pipeline
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
07
Transaction management from contract to closing
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
08
Post-close follow-up, review request, and referral automation
Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.
Product command center
One command center for leads, listings, showings, transactions, and GCI.
The real estate command center gives teams a source of truth for agent action, deal progress, and revenue visibility.
Lead routing and owner clarity
Every lead carries source, owner, next step, and communication history from the first touch.
Buyer and seller workflow control
Run buyer consults, listing prep, showing feedback, offers, and transaction milestones without collapsing them into one generic board.
GCI and team accountability
Track calls, appointments, active deals, projected GCI, and agent performance from one manager view.
app.chosencrm.com/real-estate/command
Real estate command center overview
Feature system
Core Real Estate CRM features, packaged as one execution system.
No fake usage claims. No invented logos. This section shows the product surfaces that make ChosenCRM a daily operating system for high-touch sales teams.
Buyer and Seller Pipelines
Separate workflows for buyers, sellers, listings, offers, contracts, and closed transactions.
Buyer stages
Seller stages
Transaction handoffs
Lead Routing and Dialer
Assign portal, website, open-house, referral, and IDX leads with call and follow-up visibility.
Owner assignment
Source tracking
Dialer included
Listing and Showing Follow-up
Track active listings, showing feedback, seller updates, and next appointments.
Listing status
Feedback capture
Follow-up tasks
ChosenAI for Agents
Daily briefings flag stale leads, aging deals, and actions that move the pipeline.
Lead priorities
Deal coaching
Practice scenarios
GCI and Commission Tracking
Keep deal value, splits, projected GCI, and team goals in front of the operators who need them.
GCI forecast
Split context
Goal visibility
Optional IDX Setup
IDX lead capture can be scoped as an add-on where MLS and vendor requirements allow.
Add-on only
MLS dependent
Lead capture support
Core real estate CRM features included. Add-ons and scoped services are handled separately.
app.chosencrm.com/real-estate/chosenai
AI coaching for agent performance
AI strategy room
AI coaching built for agent performance.
ChosenAI helps agents and team leaders identify follow-up gaps, stale opportunities, and high-value next actions.
Daily briefing: which leads need follow-up, which deals are at risk, and what to prioritize today
Activity coaching: are you making enough calls, setting enough appointments, and converting at a healthy rate
Deal coaching: AI flags stalled transactions, aging leads, and opportunities to re-engage past clients
Manager signals: see which agents need support, which are crushing it, and where the team's pipeline is weak
Practice scenarios: role-play listing presentations, buyer objections, and price reduction conversations with AI
Role-based value
Value for agents, team leads, and brokers.
Each role sees the controls that matter: daily action, team accountability, and production visibility.
Agent
Know which lead, listing, or client needs action.
Daily queues surface follow-up, appointments, showings, and transaction tasks.
The contact timeline keeps every call, SMS, email, and note tied to the relationship.
Team Lead
Turn lead flow into agent accountability.
Track owner assignment, speed-to-lead, appointments, deal stages, and coaching needs.
Manager views show activity and pipeline movement by agent.
Broker
See production and risk before month end.
GCI, listing volume, active deals, and pipeline health roll into a clear operating view.
One plan keeps CRM, communications, reporting, and AI coaching together.
Premium pricing panel
$197/user/mo
One premium ChosenCRM plan for real estate teams. Power dialer included. 1,000 SMS per user per month included. 60-day money-back guarantee included.
Core CRM, power dialer, ChosenAI, workflows, reporting, and vertical templates.
Outbound engine
Power dialer included
Dial, log outcomes, assign tasks, and keep every record tied to the contact timeline.
SMS capacity
1,000 SMS/user/mo
Built for high-touch follow-up with compliant list hygiene and opt-out handling.
Adoption backstop
60-day guarantee
Use the platform for 60 days. If it is not the right fit, the plan is covered by the guarantee.
Core real estate CRM features included.
Add-ons and scoped services are handled separately. Real estate launch services can set up buyer and seller pipelines, lead ponds, agent routing, ISA handoffs, sphere reactivation, and IDX add-on launch support where available.
FAQ
Answers for serious operators.
The short version: ChosenCRM is the execution layer for your revenue team. It works alongside required systems of record instead of pretending to replace them.
No. ChosenCRM manages your relationships, pipeline, and team — it doesn't replace MLS access. The optional IDX add-on connects property data for lead capture on your website, but your MLS remains your source of truth for listings.
Yes. ChosenCRM supports individual agents, teams, and brokerages. Teams get lead routing, manager dashboards, team leaderboards, and agent-level reporting. Volume discounts are available.
IDX (Internet Data Exchange) integration lets you display property listings on your website and capture buyer leads directly into ChosenCRM. Real Estate IDX available as an add-on; availability/setup may depend on MLS/vendor requirements. It's the only feature not included in the base price.
Yes. ChosenCRM has separate buyer and seller pipelines with stages specific to each side of the transaction. You can also track dual-agency deals where you represent both sides.
Each deal records the sale price, commission percentage, and splits. ChosenCRM calculates agent payouts based on your team's split structure, including caps if applicable. Managers see projected and actual GCI across the whole team.
Final boardroom CTA
Turn lead flow into accountable agent action.
Run real estate pipeline, communications, AI coaching, GCI visibility, and team accountability from one premium ChosenCRM command center.