Premium CRM execution system for Real Estate

Real Estate CRM that keeps every lead, listing, and agent accountable.

ChosenCRM gives agents, teams, and brokerages one system for buyer and seller pipelines, lead routing, listing and showing follow-up, transaction milestones, GCI tracking, and ChosenAI coaching, with power dialer, 1,000 SMS/user/mo, one $197/user/mo plan, and optional IDX setup where available.

Open house capture, buyer match follow-up, seller nurture, listing, transaction, and GCI workflows in one accountable system.
Built for agents, teams, brokerages, and lead-routing motions across multiple sources.
Power dialer, 1,000 SMS/user/mo, ChosenAI coaching, reporting, and one $197/user/mo plan.
Optional IDX setup is handled as an add-on where MLS and vendor requirements allow.
app.chosencrm.com/real-estate/dashboard
ChosenCRM real estate dashboard showing active listings and buyer pipeline

Real estate command center with listings, showings, and transaction tracking

Lead accountability

Every lead gets an owner

Portal, open-house, referral, website, and IDX leads can flow into one buyer/seller follow-up queue.

Buyer and seller flow

Separate pipelines

Buyer consults, listings, showings, offers, contracts, and closings get different workflows.

GCI visibility

Production without spreadsheets

Track deals, splits, projected GCI, goals, and team activity in one place.

Team coaching

Agent-level signals

ChosenAI and dashboards help leaders see who needs support and where deals are stuck.

Leak to control matrix

Where real estate teams lose leads, listings, and agent accountability.

ChosenCRM turns lead flow and transaction chaos into a visible operating rhythm for agents, teams, and brokerages.

Leak

Portal, IDX, open-house, and referral leads land in disconnected tools.

Control system

Lead source tracking and routing assign every prospect to an owner and immediate next action.

Speed-to-lead calls, texts, emails, and tasks live on the same contact timeline.

Leak

Buyers, sellers, listings, and transactions are forced into generic deal boards.

Control system

Separate pipelines mirror buyer consults, listing prep, showings, offers, contracts, and closings.

Each workflow stage carries its own tasks and handoffs.

Leak

Team leaders cannot see which agents are working the pipeline.

Control system

Agent goals, activity, appointments, deals, and projected GCI roll into manager dashboards.

Accountability is measured against the work that creates appointments and contracts.

Leak

Past clients and sphere lists only get touched when business is slow.

Control system

Reactivation and nurture queues turn the database into daily relationship work.

Follow-up is scheduled, assigned, and reported instead of remembered.

Operating loop

A real estate operating loop from first lead to post-close referral.

ChosenCRM keeps buyer, seller, listing, and transaction handoffs connected so agents know the next move.

01

Lead captured from portal, website, open house, or referral

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

02

Automated speed-to-lead follow-up via call, SMS, and email

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

03

Buyer consultation or listing appointment set

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

04

Active buyer search or listing prep and marketing

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

05

Showings scheduled, tracked, and feedback collected

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

06

Offer submitted and negotiation tracked in pipeline

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

07

Transaction management from contract to closing

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

08

Post-close follow-up, review request, and referral automation

Tracked as a real estate workflow event with owner, due date, next action, and reporting visibility.

Product command center

One command center for leads, listings, showings, transactions, and GCI.

The real estate command center gives teams a source of truth for agent action, deal progress, and revenue visibility.

Lead routing and owner clarity

Every lead carries source, owner, next step, and communication history from the first touch.

Buyer and seller workflow control

Run buyer consults, listing prep, showing feedback, offers, and transaction milestones without collapsing them into one generic board.

GCI and team accountability

Track calls, appointments, active deals, projected GCI, and agent performance from one manager view.

app.chosencrm.com/real-estate/command
ChosenCRM real estate dashboard - latest capture

Real estate command center overview

Feature system

Core Real Estate CRM features, packaged as one execution system.

No fake usage claims. No invented logos. This section shows the product surfaces that make ChosenCRM a daily operating system for high-touch sales teams.

Buyer and Seller Pipelines

Separate workflows for buyers, sellers, listings, offers, contracts, and closed transactions.

  • Buyer stages
  • Seller stages
  • Transaction handoffs

Lead Routing and Dialer

Assign portal, website, open-house, referral, and IDX leads with call and follow-up visibility.

  • Owner assignment
  • Source tracking
  • Dialer included

Listing and Showing Follow-up

Track active listings, showing feedback, seller updates, and next appointments.

  • Listing status
  • Feedback capture
  • Follow-up tasks

ChosenAI for Agents

Daily briefings flag stale leads, aging deals, and actions that move the pipeline.

  • Lead priorities
  • Deal coaching
  • Practice scenarios

GCI and Commission Tracking

Keep deal value, splits, projected GCI, and team goals in front of the operators who need them.

  • GCI forecast
  • Split context
  • Goal visibility

Optional IDX Setup

IDX lead capture can be scoped as an add-on where MLS and vendor requirements allow.

  • Add-on only
  • MLS dependent
  • Lead capture support

Core real estate CRM features included. Add-ons and scoped services are handled separately.

app.chosencrm.com/real-estate/chosenai
Real estate coaching dashboard - latest capture

AI coaching for agent performance

AI strategy room

AI coaching built for agent performance.

ChosenAI helps agents and team leaders identify follow-up gaps, stale opportunities, and high-value next actions.

Daily briefing: which leads need follow-up, which deals are at risk, and what to prioritize today
Activity coaching: are you making enough calls, setting enough appointments, and converting at a healthy rate
Deal coaching: AI flags stalled transactions, aging leads, and opportunities to re-engage past clients
Manager signals: see which agents need support, which are crushing it, and where the team's pipeline is weak
Practice scenarios: role-play listing presentations, buyer objections, and price reduction conversations with AI

Role-based value

Value for agents, team leads, and brokers.

Each role sees the controls that matter: daily action, team accountability, and production visibility.

Agent

Know which lead, listing, or client needs action.

Daily queues surface follow-up, appointments, showings, and transaction tasks.

The contact timeline keeps every call, SMS, email, and note tied to the relationship.

Team Lead

Turn lead flow into agent accountability.

Track owner assignment, speed-to-lead, appointments, deal stages, and coaching needs.

Manager views show activity and pipeline movement by agent.

Broker

See production and risk before month end.

GCI, listing volume, active deals, and pipeline health roll into a clear operating view.

One plan keeps CRM, communications, reporting, and AI coaching together.

Premium pricing panel

$197/user/mo

One premium ChosenCRM plan for real estate teams. Power dialer included. 1,000 SMS per user per month included. 60-day money-back guarantee included.

One premium plan

$197/user/mo

Core CRM, power dialer, ChosenAI, workflows, reporting, and vertical templates.

Outbound engine

Power dialer included

Dial, log outcomes, assign tasks, and keep every record tied to the contact timeline.

SMS capacity

1,000 SMS/user/mo

Built for high-touch follow-up with compliant list hygiene and opt-out handling.

Adoption backstop

60-day guarantee

Use the platform for 60 days. If it is not the right fit, the plan is covered by the guarantee.

Core real estate CRM features included.

Add-ons and scoped services are handled separately. Real estate launch services can set up buyer and seller pipelines, lead ponds, agent routing, ISA handoffs, sphere reactivation, and IDX add-on launch support where available.

FAQ

Answers for serious operators.

The short version: ChosenCRM is the execution layer for your revenue team. It works alongside required systems of record instead of pretending to replace them.

No. ChosenCRM manages your relationships, pipeline, and team — it doesn't replace MLS access. The optional IDX add-on connects property data for lead capture on your website, but your MLS remains your source of truth for listings.

Yes. ChosenCRM supports individual agents, teams, and brokerages. Teams get lead routing, manager dashboards, team leaderboards, and agent-level reporting. Volume discounts are available.

IDX (Internet Data Exchange) integration lets you display property listings on your website and capture buyer leads directly into ChosenCRM. Real Estate IDX available as an add-on; availability/setup may depend on MLS/vendor requirements. It's the only feature not included in the base price.

Yes. ChosenCRM has separate buyer and seller pipelines with stages specific to each side of the transaction. You can also track dual-agency deals where you represent both sides.

Each deal records the sale price, commission percentage, and splits. ChosenCRM calculates agent payouts based on your team's split structure, including caps if applicable. Managers see projected and actual GCI across the whole team.

Final boardroom CTA

Turn lead flow into accountable agent action.

Run real estate pipeline, communications, AI coaching, GCI visibility, and team accountability from one premium ChosenCRM command center.