Mortgage sales execution CRM

Simple Mortgage CRM pricing for teams that need execution.

$197/user/mo with unlimited calls and 1000 SMS included. Volume discounts are available for teams.

$197/user/mo
Unlimited calls
1000 SMS included
app.chosencrm.com/mortgage
ChosenCRM mortgage dashboard with borrower and pipeline activity

Pricing

$197/user/mo for the core ChosenCRM execution stack.

$197/user/mo with unlimited calls and 1000 SMS included. Volume discounts are available for teams.

Join the Mortgage Waiting List
Unlimited calls
1000 SMS included
ChosenAI + AI Coaching
Pipeline + automation
Goals + reporting
Team management

Does ChosenCRM replace my LOS?

No. ChosenCRM Mortgage is positioned as the sales execution layer for borrower follow-up, calls, texts, coaching, pipeline visibility, and partner nurture. LOS/POS work should be handled through careful handoff or integration where supported.

Is the dialer included?

Yes. Unlimited calls are included in the $197/user/mo launch pricing.

Can teams get volume discounts?

Yes. Volume discounts are available for teams.

Feature directory

Organized by the workflows your team actually works.

ChosenCRM Mortgage puts the execution stack above the database: calls, SMS, pipeline movement, coaching, partner follow-up, goals, and reporting.

Communicate

Built for borrower and partner conversations.

  • Dialer
  • Power Dialer
  • Unlimited calls
  • Borrower SMS
  • Conversation history

Move Loan Pipeline

Track borrowers through mortgage-specific stages.

  • Loan pipeline
  • Lead queues
  • Task management
  • Custom stages
  • Pipeline risk signals

Referral Growth

Make partner follow-up visible and repeatable.

  • Referral partner records
  • Partner nurture tasks
  • Co-marketing handoff context
  • Past-client campaigns
  • Source reporting

Coach LOs

Use ChosenAI and coaching loops to improve daily execution.

  • ChosenAI
  • AI Coaching
  • Conversation summaries
  • Objection insights
  • Next-best actions

Manage Team

Give branches and broker owners a real accountability layer.

  • LO goals
  • Activity scorecards
  • Team management
  • Manager dashboards
  • Branch reporting

Connect Carefully

Use handoff language where the system of record remains outside the CRM.

  • LOS/POS handoff context
  • Document workflow visibility
  • API/webhook readiness
  • Import/export
  • Integration roadmap

Next step

Pick Mortgage. Join the list. Help shape the CRM your team will actually work.

ChosenCRM is built for calls, texts, AI coaching, pipeline movement, automation, goals, reporting, and manager visibility.